Archives : publishing strategy

Advance Praise: Why You Want It & How to Get Endorsements for Your Book

December 11, 2017

We’ve all seen them: ringing endorsements from famous people (and those we’ve never heard of, but who are likely famous in some circle we should know about) lining the front and back covers of books, sometimes even filling the first … Read more

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What Makes a Book a Bestseller

September 8, 2017

We’re often asked how books get onto bestseller lists. Do you need to sell a certain number of books? Is there a mysterious algorithm you need to crack? What is the secret of bestselling authors?The answers are sort of; yes, … Read more

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Page Two Featured in The Globe and Mail

February 15, 2017

We’re thrilled that Page Two was featured in the Globe and Mail‘s Report on Business this week in an article about professional self-publishing and book publishing innovation. “There’s actually a whole spectrum of ways of getting your book into the right hands, and … Read more

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Book Publishing Success: What Does It Mean to You?

February 13, 2017

As well as being authors, our clients are subject-matter experts, professionals, business leaders, and entrepreneurs. They are interested in publishing well not just for the sake of selling books, but for many other reasons: the dissemination of new ideas; promoting … Read more

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Your Book Can Be Successful Without Being a Bestseller

June 29, 2016

 Today we spoke with a writer who asked, “Doesn’t every author want a bestseller?”Believe it or not, the answer is no.We work with people who publish books for a wide variety of reasons: some want the additional revenue of a … Read more

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