Archives : book marketing

How to get your book into airport stores

August 15, 2018

Airport stores are tantalizing for authors: they have a lot of books stacked up on tables or face out on the shelves, grabbing readers’ attention when they’re killing time and about to face hours of quiet on a plane. Airport … Read more

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How to Launch a Book Guerilla-Style

January 24, 2018

According to the International Publishers Association (IPA) 2015-16 annual report, 338,986 book titles were produced in the US and 173,000 in the UK in 2015 alone. With this much competition, how can an author launch their book in a way … Read more

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Advance Praise: Why You Want It & How to Get Endorsements for Your Book

December 11, 2017

We’ve all seen them: ringing endorsements from famous people (and those we’ve never heard of, but who are likely famous in some circle we should know about) lining the front and back covers of books, sometimes even filling the first … Read more

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What Makes a Book a Bestseller

September 8, 2017

We’re often asked how books get onto bestseller lists. Do you need to sell a certain number of books? Is there a mysterious algorithm you need to crack? What is the secret of bestselling authors?The answers are sort of; yes, … Read more

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Your Book Can Be Successful Without Being a Bestseller

June 29, 2016

 Today we spoke with a writer who asked, “Doesn’t every author want a bestseller?”Believe it or not, the answer is no.We work with people who publish books for a wide variety of reasons: some want the additional revenue of a … Read more

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