Archives : book marketing

How to Launch a Book Guerilla-Style

January 24, 2018

According to the International Publishers Association (IPA) 2015-16 annual report, 338,986 book titles were produced in the US and 173,000 in the UK in 2015 alone. With this much competition, how can an author launch their book in a way … Read more

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Advance Praise: Why You Want It & How to Get Endorsements for Your Book

December 11, 2017

We’ve all seen them: ringing endorsements from famous people (and those we’ve never heard of, but who are likely famous in some circle we should know about) lining the front and back covers of books, sometimes even filling the first … Read more

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What Makes a Book a Bestseller

September 8, 2017

We’re often asked how books get onto bestseller lists. Do you need to sell a certain number of books? Is there a mysterious algorithm you need to crack? What is the secret of bestselling authors?The answers are sort of; yes, … Read more

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Your Book Can Be Successful Without Being a Bestseller

June 29, 2016

 Today we spoke with a writer who asked, “Doesn’t every author want a bestseller?”Believe it or not, the answer is no.We work with people who publish books for a wide variety of reasons: some want the additional revenue of a … Read more

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Special Guest Post: 7 Critical Questions to Ask When Hiring a Book Publicist

January 27, 2016

Choosing a publicist to promote your book is an important decision. A book publicist who fits your working method – and book’s subject matter – can significantly increase your book’s chances of receiving media coverage, and also ensure you have … Read more

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