Archives : book marketing

Advance Praise: Why You Want It & How To Get Endorsements For Your Book

December 11, 2017

We’ve all seen them: ringing endorsements from famous people (and those we’ve never heard of, but who are likely famous in some circle we should know about) lining the front and back covers of books, sometimes even filling the first … Read more

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What makes a book a bestseller

September 8, 2017

We’re often asked how books get onto bestseller lists. Do you need to sell a certain number of books? Is there a mysterious algorithm you need to crack? What is the secret of bestselling authors?The answers are sort of; yes, … Read more

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Your book can be successful without being a bestseller

June 29, 2016

  Today we spoke with a writer who asked, “Doesn’t every author want a bestseller?” Believe it or not, the answer is no. We work with people who publish books for a wide variety of reasons: some want the additional … Read more

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Special guest post: 7 critical questions to ask when hiring a book publicist

January 27, 2016

Choosing a publicist to promote your book is an important decision. A book publicist who fits your working method – and book’s subject matter – can significantly increase your book’s chances of receiving media coverage, and also ensure you have … Read more

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Tips for planning a successful book launch party

June 26, 2015

  In today’s publishing world – where so much happens digitally and virtually – a book launch party might seem like a quaint and outdated idea. Why go to the trouble of hosting an event when you can promote the … Read more

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