Rebelling Creatively with John S. Couch, VP of Product Design at Hulu

February 26, 2019

John S CouchWe’re excited to share that we are working with our new client John S. Couch—writer, artist, and the vice president of product design at Hulu—on his upcoming book, The Art of Creative Rebellion. As the product design lead, he spearheaded the successful redesign of the Hulu Experience across mobile, living room, and web, and is currently transforming the American entertainment company’s design of future storytelling through emerging platforms.

Before making an entrance into the world of technology, John led the communications team at The Museum of Contemporary Art (MOCA) in Los Angeles. (His first job out of university was actually curating an art show in London of Beat writer William Burroughs’s “Shotgun Paintings”!) After travelling around Paris, Vienna, and Tokyo, John settled in San Francisco and kick-started his design career at Wired Magazine, where he shared an office with notable Vancouverite, Douglas Coupland. The technology specialist and innovator is fluent in Japanese and helped launch Wired Japan during his stint at the media company. After developing a love for technology at Wired, he took on the roles of vice president and creative director at CBS Interactive, the chief creative officer of The Shop, and, subsequently, the head of design and senior creative director at Magento and eBay. Aside from working with us on The Art of Creative Rebellion, the writer has also been writing his own Sci-Fi novel which will be published next month. To this day, John paints every evening and was recently commissioned by a Shugendo priest in Nara, Japan to paint the deity, Zao Gongen. We can’t wait to work with such a creative and innovative leader, and to help John share his insight with the world.

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