These are a few of the projects we’re proud to have worked on. Visit our portfolio for a closer look at our work and client roster.

 

Qatar Katrina Fund: 10 Years After the Storm

 

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Client

Among its many initiatives, the Embassy of the State of Qatar in the United States established a fund to provide relief and support to victims of Hurricane Katrina in the areas of health care, housing, and education. Released ten years after the hurricane hit, the Embassy’s commemorative book, Qatar Katrina Fund, describes these relief efforts in both image and prose, sharing the amazing stories of rebuilding and renewal. The positive effects of the fund are evident in many ways. Scholarship recipients are flourishing in new jobs; hospitals and health care facilities are rebuilt; housing projects are developing and thriving. Read More

 

Our work

A firm believer in the power of books, the Ambassador of the State of Qatar in the United States engaged Page Two to write, design, photograph, and produce Qatar Katrina Fund, a beautiful illustrated book serving as a lasting tribute to everyone involved, preserving the legacy of the fund and the rebuilding efforts for years to come.

 

We created budgets, prioritized stories and profiles, brainstormed titles, and assembled an all-star team including an acclaimed writer, award-winning book designer, New Orleans-based photographer, and several talented editors, proofreaders, researchers, and fact-checkers. Working closely with our team, we managed the project from afar, keeping things on track even as we travelled to New Orleans, where we met with the Ambassador and spoke with representatives of key organizations and communities that were affected by the hurricane. We coordinated an elaborate shipment plan, delivering the book to government representatives, embassies, consulates, and other locations across the United States and beyond. When the project was complete, we had the pleasure of attending a reception the Embassy held in Washington, DC, to celebrate Qatar’s National Day, and to congratulate the Ambassador and his team in person on the book’s successful launch.

 

Result

True to the Ambassador’s vision, the book does what no other medium ever could: it provides a detailed and nuanced account of the fund’s impact, telling the stories of many of the people involved in the rebuilding efforts, offering thoughtful, in-depth profiles of both the grantors and the grantees, with accompanying photographs that give us an immediate sense of people and place, all in a beautiful bound volume that can be kept and enjoyed for years to come.

 

Hear it from them

“We are grateful to Page Two for executing our vision. The team was extremely professional and produced exceptional work.” – His Excellency Mohammed Jaham Al Kuwari, Ambassador of the State of Qatar to the United States

“Everyone who works at Page Two cares about what they do and it shows. The final product was a tremendous success and I highly doubt any other company could have delivered the same quality.” – Celine Lefebvre, Project Manager, Embassy of Qatar, Qatar Katrina Fund

 

The Couch of Willingness

 

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Client

Michael Pond and Maureen Palmer are life partners and co-authors of Michael’s memoir, The Couch of Willingness. It’s the story of Michael’s descent into end-stage alcoholism, and his harrowing journey back to sobriety with stops in abandoned sheds, back-alley dumpsters, ditches, down-and-out recovery homes, emergency wards, intensive care, and finally, prison. As a professional therapist, Michael offers rare insight into the experience of addiction and addiction recovery. Read More

 

Our work

Michael and Maureen weren’t sure how they wanted to publish the book. After a few conversations with us, they decided to self-publish under the Vancouver-based imprint Everywhere Now.

They wanted to reach the broadest possible audience and ensure they didn’t make any missteps along the way. They hired Page Two to handle every aspect of the book’s publication. We created budgets, brainstormed titles and subtitles, edited the manuscript to ensure it was as strong as it could be, hired a top-notch designer, and determined pricing, plus marketing and sales strategy. We brought a crackerjack publicist into the project and secured a distributor who sold the paperback edition into bookstores across the country. We created an ebook that is available internationally.

 

Result

The Couch of Willingness is a riveting, beautifully produced book that caught fire across the country. It spent three months on the B.C. bestseller list. The National Post published an excerpt, and dozens of media across the country interviewed Michael and Maureen, including CTV Toronto, Breakfast Television, the Huffington Post, and CBC’s The Current. Michael was invited to the Vancouver International Writers’ Festival, the first time a self-publisher had been asked to attend as a regular author, not to discuss self-publishing. Publishers have inquired about licensing the book.

Most importantly, Michael and Maureen have sparked an important discussion about evidence-based addiction treatment. Michael’s therapy practice is thriving and he’s an inspiring example of how a person can rebuild their lives after devastating addiction.

 

Hear it from them

“Thanks to the expert guidance of Page Two, we were able to publish a high-quality, in-demand book. Trena White and Jesse Finkelstein provided-first rate guidance and access to the best team of editors and designers in the Canadian book business. They are respected publishing leaders whose connections and insight saved us time and money. Why muck around trying to problem-solve yourself when seasoned pros can troubleshoot for you?” —Michael Pond and Maureen Palmer

 

 

The Moolala Guide to Rockin’ Your RRSP

 

Bruce Sellery Case Study

 

Client

Bruce Sellery is a personal finance columnist for MoneySense magazine and CBC’s The Exchange with Amanda Lang. He was one of the founding staff members of BNN, where he spent ten years as an anchor and New York Bureau Chief and was the host of Million Dollar Neighbourhood on the Oprah Winfrey Network. He is also the author of the Globe and Mail bestseller Moolala: Why Smart People Do Dumb Things with Their Money (and What You Can Do About It), which was published by a traditional publisher. He had a positive experience and was working with them again on his second book, The Moolala Guide to Rockin’ Your RRSP. But after a company merger, his book was put on hold. Read More

 

Our work

Bruce came to us wondering if there was another way for him to bring his book to market. He wanted to publish quickly in order to get his book out in time for RRSP season, which was just five months away. He also wanted the book to be of high quality, like his first one, and get broad distribution and media exposure. Given his profile as a public speaker, he also wanted to maximize his earnings through direct sales. Bruce is a marketing powerhouse with a significant platform, and we knew he could succeed with an innovative publishing arrangement.

We completed the editing of The Moolala Guide to Rockin’ Your RRSP. We secured a hybrid publishing deal with a company called Figure 1 that saw Figure 1 handle the design and production of Bruce’s book, and sales into the trade (bookstores, Walmart, Costco, airports etc.). Bruce retained the ebook rights and 100% of his ebook earnings, plus all earnings from bulk sales of the print book. We negotiated and advised him on his publishing contracts and helped him set up direct sales through his website.

 

Result

Bruce made a number of significant bulk sales, including one to a large credit union, which promoted and distributed the book from each of its locations. He had a major national media campaign that included both regional and national television and radio appearances, a magazine excerpt, and solid print coverage. David Chilton of The Wealthy Barber fame endorsed the book, calling it “Clear. Funny. Different, Informative. Actionable.” It ended up #1 on the Globe and Mail bestseller list. He has been able to leverage the book to secure additional speaking engagements and include copies as a part of his fee, increasing the value for his clients.

 

Hear it from Bruce

“Page Two exceeded my expectations on all fronts. They provided invaluable insight into the publishing world, took the initiative to make the most of opportunities I didn’t even know I had, and cheered me on all the way to the finished product.” —Bruce Sellery

 

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