Page Two co-founder & principal Jesse Finkelstein joins the board of Creative BC

January 17, 2018

We are pleased to announce that Page Two principal Jesse Finkelstein has been appointed to the Board of Directors of Creative BC, the non-profit society that brings a strategic and integrated approach to the growth and development of British Columbia’s creative industries creative industries, helping them to realize their economic and creative potential, and contribute to the future prosperity of BC.

“It’s an honour to serve on the board of an organization dedicated to supporting the development of BC’s creative industries,” says Jesse. “In book publishing, we’re always thinking about content in a multi-platform way and partnering with colleagues in other creative industries to make the most of a creator’s work. I’m thrilled to join like-minded professionals in ensuring that our province’s creators and producers continue to grow and thrive.”

With her extensive knowledge of publishing including multi-platform IP licensing, author relations, publishing operations, sales strategy, and digital publishing developed at Raincoast Books and D&M Publishers, and then honed at the helm of her own innovative business, Page Two, Jesse brings a valuable perspective about an evolving industry to Creative BC.

About Creative BC
Creative BC is an independent society created and supported by the Province of BC to sustain and help grow BC’s creative sector (film and television, digital and interactive media, music, and magazine and book publishing industries). The society delivers a wide range of programs and services to expand BC’s creative economy. These include the administration of the provincial government’s tax credit programs for film and television; development funding and export marketing support; and motion picture production services to attract inward investment and market BC as a destination for domestic and international production. The society acts as an industry catalyst and ambassador to help BC’s creative sector reach its economic and creative potential both at home and globally.

About Page Two
Page Two helps authors and companies make smart publishing decisions and produces their non-fiction work to the highest possible standards. Page Two shepherds books from manuscripts to signed deals, develops ebooks and apps, facilitates self-published books that became bestsellers, creates publishing strategies for large organizations, and advises clients throughout North America.

Jesse joins the existing Board, including:

  • Gordon Esau, Partner at Dentons Canada LLP, Chair
  • Robert Bromley, President of Force Four Entertainment, Vice Chair & Secretary Treasurer
  • Louise Clark, President of Lark Productions
  • Anne Denman, Executive Director, Okanagan International Animation Festival 2017
  • Sarah Fenton, General Manager, Watchdog Management
  • Michelle Grady, Senior Vice President of Production for Sony Pictures Imageworks
  • Pauline Moller, Senior Vice President, Studio Operations, Zynga Inc.
  • Matt O’Grady, Journalist
  • Michael Francis, Chair Emeritus
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Welcome to our new client, author, teacher and speaker Susan Piver

January 15, 2018

We are delighted to announce that we’re working with New York Times best-selling author, Buddhist teacher, keynote speaker, and founder of the Open Heart Project Susan Piver on her new book, The Four Noble Truths of Love.

Susan Piver is the New York Times bestselling author of nine books, including The Hard Questions, the award-winning How Not to Be Afraid of Your Own Life, and The Wisdom of a Broken Heart. Piver has an international reputation for being an exceptionally skillful meditation teaching, holding regular workshops and talks on mindfulness, resilience, communication, relationships, and creativity. Additionally, Piver is the founder of The Open Heart Project – an online meditation centre that promotes mindful living. Known for her insight, clarity, and humour, Piver is comfortable engaging with global audiences in the thousands, and her mission is to teach everyone to slow down, give deeply, and create a life of fearlessness and authenticity.

In her upcoming book — The Four Noble Truths of Love — Piver explores some of the sources of problems that plague relationships. Sharing knowledge she has derived from over 20 years as a student (and later a teacher) of Buddhism, Piver takes her readers on a  quest that applies the Four Noble Truths of Buddhism to love.

The Four Noble Truths of Love will be available in late Spring 2018.

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Welcoming our new client, Jenna Hollenstein, MS, RDN, CDN

January 10, 2018

Jenna Hollenstein Eat to LoveWe are thrilled to announce that we’re working with author Jenna Hollenstein, MS, RDN, and CDN, on her new book Eat to Love.

Jenna Hollenstein is a non-diet dietitian who helps people struggling with chronic dieting, disordered eating, and eating disorders. She uses a combination of Intuitive Eating, mindfulness techniques, and meditation to help her clients move toward greater peace, health, and wellness. Jenna is a Registered Dietitian (RDN) and a Certified Dietitian Nutritionist (CDN) in New York State. She has a Bachelors degree in Nutrition from Penn State, a Masters degree in Nutrition from Tufts University, is a Certified Intuitive Eating Counselor, and an Open Heart Project meditation guide.

In her upcoming book — Eat to Love — Hollenstein applies a Buddhist teaching known as The Six Paramitas, which include generosity, discipline, patience, exertion, meditation, and wisdom to provide a framework for transcending diet culture. Through The Six Paramitas, Hollenstein guides her readers on a journey towards caring for and feeding our bodies in ways that are sane, supported by scientific evidence, and aligned with our true values.

Hollenstein is also the author of Understanding Dietary Supplements – a handy guide to the evaluation and use of vitamins, minerals, herbs, and botanicals for both consumers and clinicians and, more recently, the memoir Drinking to Distraction.

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Reflecting Back and Looking Forward to Next Year

December 29, 2017


This year disappeared in a whirlwind of great new books, new team members, and a lot of learning around Page Two. Looking back on 2017 to write this post, we find it hard to believe how much change happened for us this year.

These are just a few of our highlights of 2017:


  • We hired four new people: a marketing director who’s a former entrepreneur herself and a published author, and who has been deeply entrenched in digital marketing for many years; a second crackerjack project manager to produce our books and work with clients; a talented designer to support the work of our busy creative director; and a publishing assistant. And we made one of our dearest contractors, Amanda Lewis, our full-time editorial director. We’re excited to head into 2018 with a tightly knit, incredibly talented and experienced team of ten.

  • New digs: Because of this expansion, we were spilling out of our old office, often camping out for phone calls in the hallway or the boardroom. So we moved! We’re now near Main and 15th Avenue in Vancouver, a hip area with good restaurants and cafes and shops—and a yoga studio next door that will help with our new year’s resolutions.

  • Travel to some surprising places: This year we sponsored Heroic Public Speaking Live in Philadelphia (photo above); we went to the Sharjah Book Fair and the brand new Dubai Louvre; and at the opposite end of the thermometer, spoke at the inaugural Whitehorse Non-Fiction Festival, where thermal underwear was essential.

  • New services: We were also busy this year working on new and better ways to serve our clients. We’ve changed the way we handle translation rights, trade distribution, and we offer several new services, such as Amazon Adwords campaigns.

  • Lots of sales! Several of our clients won awards and published bestsellers and wowed us with their sales numbers. Michael Bungay Stanier’s The Coaching Habit reached 300,000 copies sold!
Old and Crowded Page Two Office

Sharing tables at our old office.


What’s ahead for 2018?

After such a busy year, we wouldn’t mind catching our breath in 2018. But that’s not our style! When we launched Page Two, we did it in a spirit of innovation. We wanted to create a book publishing model that was new and improved, and that fixed several things that we felt didn’t make sense—and that evolved as the industry does. These are some of the things we’re excited about in 2018:

  • Continued change: No doubt next year will see us continuing to refine our services, responding to changes in the book publishing landscape and, most importantly, to our clients’ needs.

  • Our clients: We work with talented, smart authors who make us feel excited to come to the office every day and help us push our own boundaries of what seems possible. Next year we’re publishing books by groundbreaking professionals in a breathtaking range of fields: executive coaching, leadership, comedy, Indigenous cultural sensitivity, funeral care, and more; and by organizations working on issues such as youth employment and organic farming.

  • Creative marketing: Traditional media coverage and large social media platforms don’t necessarily translate to book sales. We’re enjoying refining our techniques for a wide range of other marketing tactics, such as podcast campaigns and influencer marketing.

  • A birthday party: And on October 3, 2018, we’ll be celebrating five years in business. We’ve heard stats that 50% of businesses fail in their first five years, so we’re happy to be on the other side and thriving!


And most importantly, we’re grateful to all of our clients, supporters, colleagues, friends, and family for getting us to this point. Happy New Year to all of you!

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Welcoming our new client, corporate comedian John Garrett!

December 18, 2017

John GarrettWe’re excited to announce that we’re working with corporate comedian, John Garrett, on his debut publication—What’s Your And? Overcome Professionalism to Have a Bigger Impact.

After spending over a decade in corporate finance as a CPA, a senior financial analyst, and most recently as a business development director, Garrett, a self-proclaimed “recovering Big Four CPA,” changed gears and became a keynote speaker and corporate comedian and emcee—to great success. As a professional member of the National Speakers Association, he’s experienced with speaking to a corporate audience (including tech companies, banks, and the Big Four) and is known for bringing teams together with his hilariously acute observations about Corporate America. Between the audience and clients he has worked with over the course of 1,900 performances, he has a track record of leaving behind lasting impressions—sometimes decade-long—and more importantly, lasting impact on employee morale and team building within each organization.

With his upcoming book, Garrett turns his attention to the individual and sets out to challenge the outdated standards of what defines professionalism, and proves that being a “green apple” amidst a sea of red can boost one’s career in vast and unexpected ways. Garrett has garnered success from breaking the professional stereotype and is here to share the how-to. What’s Your And? is a straightforward book that helps professionals unleash the full potential of their careers, by equipping them with the skills to develop stronger relationships and to use their unique talents to their advantage. In a world where fitting into a mold of professionalism is seen as the golden rule of corporate success, Garrett exemplifies how suffocating your personality might be stifling your career—a lesson that is often lost among MBA programs, professional certifications, and countless workshops.

What’s Your And? Overcome Professionalism to Have a Bigger Impact will be available in fall 2018.

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