Page Two founders Jesse Finkelstein and Trena White love to nurture talent and to demystify the publishing process for their clients. Before launching Page Two, Jesse and Trena held key positions at several prominent publishing houses, where they cultivated bestselling books and helped build successful literary careers. Highly respected throughout the industry, with a combined thirty years of experience, Jesse and Trena’s complementary skills and shared excitement about publishing innovation are the heart of Page Two.

Jesse Finkelstein : Principal

Page Two co-founder and principal Jesse Finkelstein is known for crafting creative, thoughtful solutions to even the most challenging publishing problems. She brings to the company an extensive knowledge of publishing operations, sales strategy, and digital publishing. She ran D&M Publishers’ day-to-day operations as Chief Operating Officer, leading the company’s digital and international sales strategies, licensing content in multiple formats and in global markets, and developing one of Canada’s first enhanced ebook apps. Prior to working at D&M, Jesse was associate publisher at Raincoast Books, where she managed the publishing department and oversaw acquisitions. She holds a master of publishing degree from Simon Fraser University. Jesse views publishing as a dream-making realm and feels there’s nothing more satisfying than helping her clients publish professionally and successfully. Her clients value the genuine care she puts into her projects, and her equal attentiveness to details and the big picture.


“Capable, creative, and ever so calm, Jesse can negotiate a tough foreign rights deal or lead just about any group to consensus, while keeping a close eye on the bottom line. Jesse understands people and books and business too. The scope of her experience—selling rights, running a publishing program, electronic publishing, and operations—gives her a tool box that must be the envy of the competition.”
Paddy Laidley, Executive VP Sales & Marketing, Raincoast Books

Trena White : Principal

Deeply committed to supporting Page Two’s clients and creative partners, co-founder and principal Trena White has a lifelong passion for helping bring people’s ideas to a wide audience. She was formerly publisher of Douglas & McIntyre and Greystone Books, running a publishing program of sixty new books each year. She set the company’s creative vision, managed the editorial team, and oversaw the development of the company’s lists. Before that she worked as an editor at McClelland & Stewart, where she developed her commitment to excellence in publishing. Her authors have won or been nominated for most major national non-fiction book awards, and a number have been bestsellers. Before joining book publishing, Trena worked for the B.C. & Yukon Community Newspapers Association, handling communications, member professional development, and supporting government relations. She has a master of publishing degree from Simon Fraser University and is now adjunct professor in publishing at the university. Page Two clients appreciate her warmth and directness.


“Trena White is one of those rare and special publishing people – one who has an acute grasp of both editorial and business issues. Trena’s taste is impeccable, her editing nuanced and assured, and her championship of her authors tireless. At the same time, she understands the business of publishing and how it is changing as we tackle the new digital realities of our sector.”
Susan Renouf, executive editor-at-large, ECW

Our Team

At Page Two, we assemble customized teams to work on our projects, which allows us to stay flexible and ensure we bring the strongest possible expertise to each of our clients. We draw on an extensive network of trusted freelance professionals, most of whom have worked for major publishing houses. They do everything from design to ebook conversions to academic sales outreach.

We also have a group of close allies who collaborate with us regularly and advise us on their own areas of expertise. This is that team:

Tyee Bridge : Writing & Editing

Tyee Bridge’s essays, profiles and investigative features have received four National Magazine Awards and seven Western Magazine Awards since 2007. His nonfiction has appeared in many regional and national publications including The Globe & Mail, Vancouver Magazine, The Walrus and BC Business. Tyee is the founder of Nonvella Publishing— which has published short nonfiction books by Timothy Taylor, Duncan McCue and Carlyn Zwarenstein among others— and Arclight Media, which assists thought leaders and values-aligned organizations with custom publishing opportunities. He is the co-author, with Joel Solomon, of the upcoming 2017 book The Clean Money Revolution.

Peter Cocking : Design

Peter Cocking is the creative director of PeterCo Design and an adjunct professor of typography at Emily Carr University. Considered one of Canada’s finest publication designers, he has received over fifty awards for his work, and has lectured on design and typography throughout Canada and in the U.S. His practice has been wide, from books to annual reports, packaging to corporate identity programs, newspapers, magazines, and websites. Before starting his own firm he was art director of D&M Publishers, leading the company to more design awards than any other Canadian publisher.

Zoe Grams : Marketing

Zoe Grams is Principal at ZG Communications, a marketing agency dedicated to the publishing industry. Originally from Scotland, Zoe began her career at a trend-marketing agency in London, UK, before working with two of Vancouver’s top PR agencies. As a publicist with D&M Publishers, and through her work at ZG Communications, she has conceived marketing strategies, arranged national tours, and implemented publicity campaigns in North America for dozens of titles, including more than 50 B.C. bestsellers and 15 national bestsellers. She holds an M.A. in Philosophy from The University of Glasgow. When Zoe is not immersed in reading or promoting books, she chairs the board of directors for The KidSafe Project, writes articles for publications throughout Canada, and travels whenever possible.

Amanda Lewis : Project and Development Manager

Amanda Lewis has wide-ranging editorial and publishing experience, built over eight years at Knopf Random Canada, a division of Penguin Random House Canada, where she edited such stellar non-fiction as Up Ghost River by Edmund Metatawabin (with Alexandra Shimo), finalist for the Governor General’s Literary Award for Non-Fiction; Mountain City Girls by Anna and Jane McGarrigle; The End of Protest by Micah White; and Startle and Illuminate: Carol Shields on Writing, edited by Anne Giardini and Nicholas Giardini, who are both Page Two clients. She was one of the editors of the Giller Prize–winning novel Us Conductors by Sean Michaels and edited the Giller- and Governor General’s Award-shortlisted Yiddish for Pirates by Gary Barwin. A former managing editor at Vintage Canada and project coordinator at Rebus Creative, Lewis is also an experienced project manager.

Gabrielle Narsted : Publishing Services Manager

Gabrielle (“Gabi”) is our multitasking publishing services manager, who supports all aspects of Page Two clients’ book projects from conception to publication. She works with clients to plan and organize production schedules, assess project resource requirements, oversee the production process, and ensure quality standards are met. Having recently graduated from Simon Fraser University with a Master of Publishing degree, she brings to the company a fresh perspective on publishing innovation and best practices. She also holds a Bachelor of Arts in English literature and is a Certified Technical Writer and Editor. Clients appreciate Gabi’s enthusiasm, thoughtfulness, and dependability.

Judy Phillips : Editorial

Judy Phillips is an established developmental, substantive, stylistic, and copy editor who works in a wide range of areas, including business, current affairs, corporate communications, memoir, wellness, and the culinary arts. She started her publishing career in Vancouver with Douglas & McIntyre and later joined Self-Counsel Press, where she was senior editor. Over the past two decades as a freelance editor, Judy has worked closely with trade and scholarly publishers, book packagers, designers, and authors, often seeing manuscripts through the editorial process from near conception to printing. Her many years of in-house experience mean she understands the “big picture” of publishing. Now based in Toronto, Judy also teaches copy editing in the postgraduate Publishing program at Ryerson University.

Carra Simpson : Operations

Carra Simpson specializes in publishing operations and administration. She has been honing her abilities for over a decade, working in magazine, book, and online publishing, as well as a range of non-profit and volunteer pursuits. She has a comprehensive understanding of the many facets of the industry, as well as in depth experience with client services, distribution, and sales analysis. Most recently, Carra held the position of demand analyst for the children’s division of Simon & Schuster, NY. Before that, she was publishing operations manager for Greystone Books, where she particularly enjoyed working with the publisher’s creative and corporate partners. She holds a master of publishing from SFU and (gratefully) began learning about publishing through the hands-on courses offered by Vancouver Island University.

Shirarose Wilensky : Editorial and production

Shirarose Wilensky is a freelance editor skilled in manuscript development and substantive editing, line and copy editing, proofreading, and copy writing. After completing a master of publishing degree at Simon Fraser University, she was the editor for two years at Tightrope Books in Toronto. She returned to Vancouver and was an editor at D&M Publishers and then the production editor at Greystone Books. Her diverse interests include poetry, fiction, and short stories; biography and memoir; science, nature, and the environment; social justice and psychology; and art, food, travel, and popular culture.

Erin Parker : Editorial

A professional bookworm and freelance editor, Erin Parker takes great pleasure in collaborating with clients to develop and refine their manuscripts. Erin holds a PhD in English literature from the University of Toronto and taught literature courses there before joining the wonderful world of publishing in 2013. She has worked as an advocate for authors and readers in a number of in-house roles at HarperCollins Canada and Penguin Random House Canada, and now applies her enthusiasm and skills to a variety of book projects as a proofreader and developmental, substantive, stylistic, and copy editor.

Strategic advisors

Anne Giardini

Author; Chancellor, Simon Fraser University;
and Board Member, Vancouver Board of Trade

Karen Gilmore

General Counsel, FDC Capital Partners Inc.

Gonzalo Naranjo

Managing Director, Cipangu Operations Inc.

Margaret Reynolds

Former Executive Director, Association of Book Publishers of B.C.

Rikia Saddy

Author; Principal, Rikia Saddy Strategy

Lance Saunders

EVP Managing Director, DDB Canada

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